Journey 9, Product brief

Journey 9, Product briefPack version: 2 Sep 2026, 22:58 (London)

The Product brief

The wave’s landings, now and next

What this brief is. Journey 9's product surface is the wave's landings: where a tap goes, and the home card slot the window borrows. This brief carries what Product is asked to confirm; the sends and the governance are the CRM brief's. Nothing here builds a new surface.

The ask at a glance

Surface	Today	Proposed	The work here
The tap-through landing	A wave tap lands on the generic home: no recognised state, no route shortcut.	The wave's window card holds the offer in the home card slot for the window; taps land on the route search, prefilled with the wave's destination.	CONFIRM THE SLOT AND LANDING
The route search landing	Generic search.	Prefilled with the wave's destination where tapped from a wave surface.	CONFIRM PREFILL

What Product is asked to decide

Confirm the home card slot's arbitration: one card owns the slot during a wave window, the wave's or the win-back journey's, never both.
Confirm the landings: wave taps land on the seasonal route's live upgrades or the prefilled search, never a cold home.
The bigger fix stays owned elsewhere: the recognised returning-customer home is another journey's product ask; this pack only borrows the card slot until it ships.

Sources: the wave 1 reads (Braze, 11 Aug 2026) and the Decisioning matrix rows this table summarises. The per-row logic lives on the matrix: one home per fact.

Working detail

The decisioning matrix, the source of truth Today's journey: every comm and who sends it The to-be journey map The static walkthrough The campaign brief in full The analytics brief Reference The moment map, all journeys How we work

Leave feedbackThis pack is a proposal, and part of the journey is live. Wave 1 is in market with its holdout; the guardrail ruling and the York read gate the series. Say what is wrong with the engine, or what it is missing.

Pack version: 2 Sep 2026, 22:58 (London)